MARKETING, MEDIA & TECHNICAL REVIEW

The marketing team serves all program areas by publishing high-quality work that showcases KTC’s capabilities to its clients and partners. Within KTC, they provide staff with logo development, graphic design, video production, photography, and report review and distribution, as well as posters, brochures, booklets and other needed materials. The team frequently offers publication services to the Kentucky Transportation Cabinet, recently assisting them with promoting their strategic plan. Due to their collective expertise, the team is utilized more in project work and proposals where the deliverable needs to shine. For several years, the marketing team submitted finished products to the Kentucky Association of Government Communicators (KAGC) awards, and has earned first and second place in various publication categories.

Learn More

Featured Project: The Big Book of Research

A compilation of one-page summaries of all SPR projects that help practitioners make informed decisions about whether they will benefit from taking a closer look at the full report and how they might use research findings to improve their everyday practices. Click here to read the book.

Featured Project: Highway Knowledge Portal

HKP is an online reference for the Cabinet’s engineering guidance. The marketing team is responsible for designing page layouts, managing content on the website, and creating new logos and design standards for page content. Click here to view the website. 

Featured Project: T2’s Safety Circuit Rider Video

The Safety Circuit Rider program is one of KTC’s most valuable services to its clients. The Safety Circuit Rider teaches counties across the state to look for low-cost safety improvements on their roads. The writing, video footage, and production of this short informational video took place entirely in-house by the marketing team.

Marketing, Media & Technical Review Faculty & Staff

Michael Mabe

Creative Director

859-257-7532

michael.mabe@uky.edu

Robin Baskette

Research Engineer/Technical Writer

859-257-7517

robin.baskette@uky.edu

Chris VanDyke

Strategic Communication

Information Technology

859-218-0374

chris.vandyke@uky.edu

Paul Ross

Senior Research Scientist

859-257-9077

paulross@uky.edu

Samantha Klinger

Graphic Designer

samantha.klinger@uky.edu

Paige Fuller

Graphic Designer

paige.fuller@uky.edu