P. Gayle Marks PhD
Senior Research Scientist
Dr. Pamela Gayle Marks holds a Ph.D. in Mass Communications from Indiana University, M.A. in Mass Communications from the University of Iowa, and B.A. in English Literature from Denison University. She obtained a Graduate Certificate in Health Communication from the University of Kentucky.
Gayle has over 20 years of combined university teaching and research experience. She was a post-doctoral research assistant for a CDC Center of Excellence at the University of Connecticut and worked on several National Institutes of Health funded studies. Gayle was an assistant professor, teaching courses in communications and public relations. Later she worked in the marketing research industry conducting strategic planning and neuromarketing research, applying psychophysiological and eye-tracking tools for Fortune 500 companies across multiple industries (e.g., media technology, computer and biotechnology, auto manufacturing, and healthcare). Gayle has published in the areas of transportation, media psychology, health communication, and sports communication.
At KTC, Gayle conducts research in the Policy, Finance, & Economics program. She has expertise in organizational and policy performance measures; specifically, regulatory implications on infrastructure and best practices in organizational communication. Her most recent projects focus on aviation economics.