P. Gayle Marks PhD
Senior Research Scientist
Dr. Pamela “Gayle” Marks holds a Ph.D. in Mass Communications from Indiana University, M.A. in Mass Communications from the University of Iowa, and B.A. in English Literature from Denison University. She also obtained a Graduate Certificate in Health Communication from the University of Kentucky with coursework in bioinformatics and engineering psychology. She has over 20 years of combined university teaching and research experience. Her research background is interdisciplinary and intersects the fields of media psychology, cognitive and neural sciences, public health, public policy, and engineering. She has worked on studies funded by the National Institute of Mental Health (NIMH), National Institute on Drug Abuse (NIDA), and Centers for Disease Control and Prevention. Gayle also has experience integrating neuromarketing tools (i.e. psychophysiological/biometrics and eye tracking) with traditional qualitative and quantitative methods for strategic marketing research clients, including Fortune 500 companies, across multiple industries (e.g. media technology, computer and biotechnology, auto manufacturing, healthcare, and higher education). She has published in the areas of transportation, media psychology, health communication, and sports communication. Gayle joined the Kentucky Transportation Center (KTC) in 2019 and primarily conducts research in the Policy, Finance, & Economics program. She has expertise in organizational and policy performance measures; specifically, regulatory implications on infrastructure and best practices in organizational communication.